It´s really worth it.
The classical field of work for imk graduates is advertising and PR: account management, conception, agency management and business management.
The area of strategic planning has grown rapidly. In this field the imk is particularly innovative, being the first institute in Germany to offer a course in account-planning.
In addition to this, 20% of our students start a successful career in creative domains such as art director or copy editor.
A further accelerator in this profession is the "below-the-line" area: event management, guerrilla marketing, sponsoring, viral marketing and product placement.
IMK graduates work for: Aimaq Rapp Stolle, BBDO, Bartle Bogle Hegarty, DDB, Difffrent Planning, FCB, Grey, Hakuodo, Heimat, Hill & Knowlton, HMS Carat, Jung von Matt, J. Walter Thompson, KNSK, Legas Delaney, McCann Erickson, MECH, Michael Conrad & Leo Burnett, Ogilvy & Mather, Publicis, Saatchi & Saatchi, Scholz & Friends, Springer & Jacoby, TBWA, Wieden & Kennedy, Young & Rubicam, Zum goldenen Hirschen and many others.